PPC Click Advertising – Why Bother?
The fastest way to create traffic and boost your sales is PPC (Pay Per Click) marketing. Paying each time someone clicks a link to go to your webpage may prove to be a very successful way of advertising. However, it must be done right. You would not believe how many companies lose millions because their PPC campaign is not optimised as it should be. Similar to email marketing, ppc campaign can be narrowed down to user geographical location, language, interests etc. Well executed PPC marketing campaign includes keyword research, keyword monitoring (looking at the traffic that each keyword brings and optimising to save money and increase ROI), copy writing, modification or creation of well optimised landing pages.
Who would want to use PPC marketing?
Pay-Per-Click marketing is a great way to immediately get your site on the first pages of giants like Google or Yahoo for the keywords of your choice. Using PPC is popular among people who need results quickly. My suggestion is this: If you’ve got the budget and an interesting product/service which is not extremely competitive use PPC, but also work on natural search engine optimisation and link building. Once you start substantial amounts of natural traffic from search engines you can then start to focus mainly on link building.
Email Marketing Can Be Very Effective
Email marketing, if done correctly can prove to be a very successful method of marketing your products or services. Companies like eBay, Amazon, Mercedez Benz, CNN, McDonald’s and many other use email marketing on regular basis to reach wider audience and gain potential costumers. Email marketing can be a very effective method of directing targeted audience to your website.
Unfortunately it is too often abused. That is why if you’re thinking about email marketing please only use opt-in email lists. That means the list was created because people signed up to receive relevant information. Another thing to remember is to focus on your specific target audience. This will save you a lot of money, because you will narrow the campaign down to specific kind of people, but in addition to that you will also see better ROI (Return on Investment).
Submitting your Website to Link Directories
Most SEO professionals will tell you that it is not enough to place your links in directories and search engines. In fact, most people will tell you that it is better not to do that, since that may seem like spam to Google. In fact I have seen websites disappearing from search results after an aggressive submission campaign and I have also seen websites that went up is SERP (Search Engine Result Pages) after a smart execution of such a submission campaign. Such campaign must be done in moderation! My advice is to submit your websites only to directories that have a minimum PR (pagerank) of 2 or 3 and do no more that 100 submissions per week per website. Also, always submit your web link to a relevant category. Although I am not a big fan of directory submissions, such campaign works best when your domain is already well established (at least a year old) and you just need a push in the search results for a given keyword. You can use that keyword as your link’s title. Another word of advice is – do not start your search engine marketing with directory submissions if you’ve got a new domain and a new website! This will only slower the process of indexing your website. What you want to do first is to get quality links from trusted websites (PR of 5 or higher) and let Google discover your site through those links.
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