Increase Your Google Maps Ranking

October 15, 2009 by mr.seo
Filed under: Search Marketing 

Here is the consensus of opinion from several experts on what is important and what is not, even what is detrimental to your Google Map listing rankings. The importance rating runs from +5  (very important) to 0  (neutral) to -5  (harmful).

Catagory Topic
Importance
Local Business Listings General importance of claiming local business listing
4.27
Local Business Listings Local business listing address in city of search
4.13
Local Business Listings Proper categorization of Local Business Listing
4
Local Business Listings Product / Service keywords in local business listing title
3.78
Local Business Listings Proximity to centriod of city being searched
3.59
Traditional Off Page Criteria Validation of business information with third party providers
3.57
Traditional Off Page Criteria Number of inbound links to website
3.34
Traditional Off Page Criteria Location keywords in inbound anchor text
3.28
Customer Review Number of customer reviews
3.11
Traditional On Page Criteria: General Importance of On-Page Criteria
3.06
Customer Review General importance of customer reviews
3
Local Business Listings Product / Service keywords in local business listing description
3
Traditional Off Page Criteria Product / Service keywords in inbound anchor text
2.92
Local Business Listings Location keywords in local business listing title
2.9
Traditional On Page Criteria: Address & Phone number in HTML on wesite contact page
2.89
Traditional On Page Criteria: Address and Phone Number in HTML on every web page
2.55
Traditional On Page Criteria: City/State in Title Tags of Website
2.53
Traditional On Page Criteria: Local Keyword in Website URL
2.37
Local Business Listings Location keyword in local business listing description
2.34
Customer Review Reviews made on third party websites
2.25
Traditional On Page Criteria: Product / Service Keyword in website url
2.16
Traditional On Page Criteria: Local phone number, with area code in HTML on website
2
Local Business Listings Associating a local area code with local business listing
2
Customer Review Positive Customer Reviews
1.95
Local Business Listings Age of local business listing
1.81
Traditional Off Page Criteria MyMaps / Other user-generated references to your business
1.78
Local Business Listings Product / Service keywords in local business listing “specialties”
1.75
Traditional Off Page Criteria Address in inbound anchor text
1.68
Local Business Listings Location keywords in local business listing “specialies”
1.53
Customer Review Customer reviews from power reviewers
1.5
Traditional Off Page Criteria Phone number with area code in inbound anchor text
1.18
Local Business Listings Videos associated with local business listing
0.96
Local Business Listings Photos associated with local Business listing
0.93
Traditional On Page Criteria: Hcard contact info on every page of web site
0.87
Local Business Listings Associating marginally related categories with local business listing
0.71
Traditional On Page Criteria: Creating KML (Google Earth) file on website
0.68
Traditional On Page Criteria: Hcard contact info on contact page of website
0.67
Local Business Listings Coupon associated with local business listing
0.66
Traditional Off Page Criteria Participation in local Pay Per Click ads
0.64
Traditional On Page Criteria: Associating primary 800 number with local biz listing
0
Traditional On Page Criteria: Listing a PO Box on webstie
0
Traditional On Page Criteria: Multiple addresses listed on website
-0.13
Local Business Listings 800 number listed on website
-0.63
Customer Review Negative Customer Reviews
-0.64
Local Business Listings Associating multiple local business listings with same business name
-0.73
Local Business Listings Associating multiple local business listings with same phone number
-2.07
Local Business Listings Associating multiple local business listings with same address
-2.11


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