This is a good list of free world web directories and free UK web directories . There are literally thousands of free web directories on the internet but most of them are not worth the hassle, unless you’re looking at niche specific or regional directories. In fact, I suggest submitting your site to directories with a homepage PR of at least 4. If you have more time on your hands or the budget to do so, you can also target PR3 directories, however I would start with the bigger and more established free directories, such as these ones here: Free Web Directories and Free UK Web Directories

I think that without a doubt one of the best SEO tools that are available today is the SEO Elite for $167 and SEO Administrator for $129-$199.

SEO Elite

It is well worth this kind of investment in my opinion. I’ve used this SEO software quite successfully for over two years now and I’ve definitely saved money in a long run. Most SEO professionals use this software, or very similar custom made software to manage SEO campaigns on behalf of their clients and charging a fortune for it!

The best thing is that even if you are a novice SEO or a webmaster and need to bring in more traffic to your site this software will help you with its easy to follow instructions. Creating SEO campaigns using SEO Elite is quite intinuitive even for a beginner. If you’re more advanced you can use its more advanced options. To buy the software click here.

SEO Administrator

Another great SEO software is the SEO Administrator. This is really a great tool and I find it better than SEO Elite, and it is also cheaper because you can get the standard version just for $129. At present the company is also offering a free expert edition worth $199 in exchange for a link from a page with a Google PR of 3 or higher. A great offer which will probably soon expire. :( Or maybe not, it’s a great link bait and will definitely help the company with its SEO and link building campaigns. Offering the software for a link is very good way of getting quality links pointing to your site and in effect increasing your keyword rankings and volume of visitors.

The fastest way to create traffic and boost your sales is PPC (Pay Per Click) marketing. Paying each time someone clicks a link to go to your webpage may prove to be a very successful way of advertising. However, it must be done right. You would not believe how many companies lose millions because their PPC campaign is not optimised as it should be. Similar to email marketing, ppc campaign can be narrowed down to user geographical location, language, interests etc. Well executed PPC marketing campaign includes keyword research, keyword monitoring (looking at the traffic that each keyword brings and optimising to save money and increase ROI), copy writing, modification or creation of well optimised landing pages.

Who would want to use PPC marketing?

Pay-Per-Click marketing is a great way to immediately get your site on the first pages of giants like Google or Yahoo for the keywords of your choice. Using PPC is popular among people who need results quickly. My suggestion is this: If you’ve got the budget and an interesting product/service which is not extremely competitive use PPC, but also work on natural search engine optimisation and link building. Once you start substantial amounts of natural traffic from search engines you can then start to focus mainly on link building.

Most SEO professionals will tell you that it is not enough to place your links in directories and search engines. In fact, most people will tell you that it is better not to do that, since that may seem like spam to Google. In fact I have seen websites disappearing from search results after an aggressive submission campaign and I have also seen websites that went up is SERP (Search Engine Result Pages) after a smart execution of such a submission campaign. Such campaign must be done in moderation! My advice is to submit your websites only to directories that have a minimum PR (pagerank) of 2 or 3 and do no more that 100 submissions per week per website. Also, always submit your web link to a relevant category. Although I am not a big fan of directory submissions, such campaign works best when your domain is already well established (at least a year old) and you just need a push in the search results for a given keyword. You can use that keyword as your link’s title. Another word of advice is – do not start your search engine marketing with directory submissions if you’ve got a new domain and a new website! This will only slower the process of indexing your website. What you want to do first is to get quality links from trusted websites (PR of 5 or higher) and let Google discover your site through those links.