Surely, most internet users today have noticed that video sharing is one of the latest trends in online internet marketing. Video sharing can be done via such online media giants as YouTube or Meta Cafe to name a few. The popularity of videos have become so prominent that Google now also features videos in their natural search result pages. It is definitely wise to use videos to promote your website and your business. You may get better results with video marketing than with traditional content marketing.

Take the following 3 steps to enhance your online video marketing

Choose Your Keywords

Use Google’s Keyword Tool to find the right keywords that will attract targeted traffic. You should use these keywords or keyword phrase in your video title and also in your video description.

Observe Your Competition

Go to other successful videos to see what they are doing to succeed. Study the content of the video, as well as, the title and description.

Share Your Videos

Most video sharing sites allow you to share your video with other users. On YouTube, you can submit your video in a response to other videos. Do this for a number of successful videos and utilise their exposure level.

If you are at a stage where you are choosing a domain name remember that is an important step in your online presence. There are various good guides on how to choose a domain name, but from an seo perspective it is best to choose a domain name that is keyword specific and directly related to your activity.

It is possible to buy a domain name and receive traffic to your website through that domain immediately. For instance a misspelled domain name of a popular word will often receive traffic because people type in the word incorrectly. Of course you don’t to market your activity with a misspelled domain name. However, just like a misspelled domain can bring in traffic so can a domain that is keyword specific ie. meditation.org. Many people will type this directly into their browser bypassing Google or any other search engine. I would suggest looking into keyword research before actually choosing the keywords for your domain.

You can try the Google Keyword Tool which will produce estimates of how many people look for specific keywords in a given month and year. The tool will also show the advertiser competition for specific keywords. The best thing to do is to choose a popular keyword/s with the least amount of advertisers (competition). Remember that search engines like Google assign a priority to the keywords in your domain name, but even more so when your content is also optimised for those specific keywords.

If you are an established brand it’s best to run the website in your organisations name. It is a common practice that a large organisation or a company purchase additional domains for their individual product or service websites which are also marketed independently. This type of practice tends to generate a lot more traffic and convert much better.

I think that without a doubt one of the best SEO tools that are available today is the SEO Elite for $167 and SEO Administrator for $129-$199.

SEO Elite

It is well worth this kind of investment in my opinion. I’ve used this SEO software quite successfully for over two years now and I’ve definitely saved money in a long run. Most SEO professionals use this software, or very similar custom made software to manage SEO campaigns on behalf of their clients and charging a fortune for it!

The best thing is that even if you are a novice SEO or a webmaster and need to bring in more traffic to your site this software will help you with its easy to follow instructions. Creating SEO campaigns using SEO Elite is quite intinuitive even for a beginner. If you’re more advanced you can use its more advanced options. To buy the software click here.

SEO Administrator

Another great SEO software is the SEO Administrator. This is really a great tool and I find it better than SEO Elite, and it is also cheaper because you can get the standard version just for $129. At present the company is also offering a free expert edition worth $199 in exchange for a link from a page with a Google PR of 3 or higher. A great offer which will probably soon expire. :( Or maybe not, it’s a great link bait and will definitely help the company with its SEO and link building campaigns. Offering the software for a link is very good way of getting quality links pointing to your site and in effect increasing your keyword rankings and volume of visitors.

SEO stands for search engine optimisation. This means optimising a website, often by cleaning the code or changing certain aspects of the site to make its content and structure search engine friendly and easily accessible to search engine robots (also known as spiders or crawlers), as well as visitors. This is a single most important factor of web presence, because what good is a website if people can’t find it on the web. So you can build the greatest website the world has ever seen but if it’s not properly indexed by the search engine robots not many people will see your site, unless you spent considerable amount of money on offline marketing.

SEO is still the cheapest and the most effective method of marketing your website and in result advertising your products or services to a wider audience. The reason it is most effective is because in comparison to other forms of marketing it is a ‘pull strategy marketing’ rather than ‘push strategy marketing’. Pull marketing is when people search for the information that you provide and are ready to learn about (or even buy) your products/service at that precise moment, and push marketing is more like TV/radio ads where people are usually not looking for the product/service being advertised at that specific moment. Needless to say ‘pull marketing’ converts a lot better.

The best thing about SEO is that you don’t really need any money to do it. Of course if you have a budget in place it helps, but it is not a must! Money helps in an aggressive type of SEO campaign but there are many other creative ways to accomplish the same goals without spending a fortune.